Today Dulces Vero continues to bring innovative creations such as their famous lollipops (Mango, Rebanaditas, Elotes, Manita & Semaforo) and their beloved fruit flavored hard & chewy candies Rellerindos and Pica Gomas, as well as their newest creation Paletas (lollipops) Del Chavo that is inspired by the Mexican cartoon of the same name and that is based on the famous children's show El Chavo del Ocho. In 1970 the Robles family decided to adopt their famous Dulces Vero name, and the 80s marked further growth and development for the business. It was the hard work and efforts of each Ibarra-Robles family member that contributed to the success and duration of the company. By the end of the decade the candy business had grown and spread significantly, distributing their candies through Mexico and other countries worldwide. Soon after his family decided to follow him to Guadalajara and merge both businesses into one company. In 1964 the Ibarra-Robles eldest son Jorge, moved back to his family's native Guadalajara, where he continued his family's candy making tradition. It was precisely this new creation that marked the success and the origins of their most popular candy which now defines and represents the Dulces Vero Company: The Lollipop. As time passed many changes came about the company including the manufacture of new and innovative product, which consisted of a large red lollipop on a wooden stick. Here the family continued their candy making business, while changing their name to Dulces Gloria where they only manufactured hard candies. The start of the company brought about many challenges, starting with the terrible drought that hit the region during the late 50s which caused an economic downturn that affected many businesses including the candy industry.įacing harsh times in the city, the Ibarra Robles family decided to pack their things and move to Culiacan, which is a city located in the state of Sinaloa. They manufactured chewy candies wrapped in colorful cellophane that resembled nougats. It all started in 1952 when Angel Ibarra Davila and Maria del Refugio Robles decided to open a candy business in the city of Guadalajara, Jalisco, and so their first candy factory was inaugurated. “It was not good - those were a choice.The history of Dulces Vero originated long before their first factory was established. And one of those candies that were in there that I always thought were so disgusting were these little 7-up packets like, citric acid and salt,” Castillo reminisced, cracking up. “Whenever we went to birthday parties, there was always a piñata so we could always expect to leave with a goodie bag. Just like American candies, not all of the options are satisfactory (I’m looking at you, Whoppers). “You can expect to taste a lot of spice, different tropical fruits, and just have a lot of things going on with your candy.” It’s hard to describe them with just a single word,” Castillo said. “There’s so many different layers to Mexican candy. That being said, Mexican candies can’t be pinned down to a single note or flavor profile. If my drink is a little too sweet, I just can’t.” “Whenever I go out for drinks, I have to ask for extra lime juice. Also because a lot of these candies are sour, I love sour things,” he explained, laughing, over a recent video call. “It’s definitely formed my palate in the sense that I gravitate towards more spicy food. Castillo, who has written a cookbook and authors his celebrated Mexican food blog, Chicano Eats, recognizes that the intense flavors he grew up craving in candies have actually shaped the way he looks and thinks about food. There are the lollipops covered in chili powder he dearly loves, salty canisters full of citric acid that burn both the tongue and the heart, tamarind pulp candies reminiscent of fruit leather but with amplified flavors.
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